In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar arts & crafts retailer to lure people away from their screens and into a physical store. Many independent arts & crafts stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce is still taking place in-store. The customers are there, it’s simply a matter of finding ways to draw them into your store.
Below are 7 ways in which your arts & crafts store can increase and improve in-store traffic:
1. Keep In Touch With Customers
Keeping in touch with your customers is key when trying to attract return customers. Update your social media accounts regularly with information about what’s going on in the store, new stock arrivals and helpful recommendations. This will keep your arts & crafts store fresh in the customer’s mind and prompt them to visit your store when they need to make their next purchase.
Create a mailing list and use it to reach out to your customers on a personal level. Make sure that your subject line is engaging and will prompt them to continue reading.
2. Lure Passing Shoppers With Eye-Catching Displays
An eye-catching exterior can have a huge impact on a customer’s impression of your store. An attractive window display will invite people in, instill curiosity and encourage impulse sales. Give the walls a fresh coat of paint, polish up your storefront sign and you’ll start to see footfall increase.
3. Appear Online, Sell Offline
With people spending so much of their time online it’s crucial for your arts & crafts store to have a robust web presence. Having a live catalog of your in-stock products online not only helps drive new customers to your store but also lets your existing customers check what you have in stock, prompting them to return to your store. Accent Arts use Pointy to bring their catalogues online. You can check out their store on Pointy here.
4. Happy Employees = Happy Customers
You’ve probably visited a store at some point where the member of staff was rude or uninterested in helping you with your purchase. Experiences like this can leave a bad impression and completely change a customer’s opinion of your store.
Building a relationship with your employees and making them feel valued will have a very positive impact on their interactions with customers. Make your staff feel good and they’ll transfer this feeling over to your customers.
5. Get Found On Google
For most arts & crafts stores, even if someone 50 yards away is searching for a product they have in stock, the search results look like this:
Pointy helps solve this problem. As soon as you plug a Pointy box in, we’ll build a page online with all your products. This means that, for local searches, the results will look more like this result from our client, Accent Arts:
This ensures that people who are searching for your products nearby can find them, and drives them directly to your store from these searches.
6. Service With A Smile
One major advantage that brick-and-mortar arts & crafts stores have over online retailers is their ability to build personal relationships with their customers. Little touches like remembering people’s names and giving helpful recommendations on purchases will make your customers feel valued and encourage repeat visits.
7. Host In Store Events and Activities
Human interaction is an area in which large online retailers like Amazon fall down massively. Organising art classes in your store can be a great way to get to know your customers, build lasting relationships and have the upper hand over online giants.
If you have the space you could invite local artists to exhibit their work in your store. This is a great way to show your support for the local community and can have a very positive impact on your store’s image.
Pointy is a little box that you plug into your scanner that automatically builds an online store of all your products. Click here to learn more about how your store can use Pointy to drive more customers and get found online.