Hi! I’m Emily Cain and I work with Pointy, the company that makes the little box that’s transforming local retail.
I’m also part of the “millennial” generation. Often, we get a bad reputation for abandoning brick-and-mortar retail in favour of shopping with online giants like Amazon.
Do millennials just not like local retail? No, the truth is, we just love convenience and finding products in an online store is far more convenient than finding it in local stores.
If you type the product name into Google, you’ll probably find a dozen large, e-commerce websites selling it. But there’s no way to find it in nearby brick-and-mortar stores, even if buying local means you can get the product far quicker and with better service!
How does Pointy solve this problem?
This is where our co-founders’ backgrounds as Google and Oxford engineers comes in!
Charles Bibby and Mark Cummins, co-founders of Pointy.
They designed a little device called the Pointy box that plugs into a store’s barcode scanner. The box picks up product UPC codes, and uses that to populate a website of the products sold in the store:
Here’s an example of what it looks like. Once you connect the Pointy box, we find all the product names and images, and automatically list all your store inventory online.
These pages are optimized for search engines like Google, so that when people nearby search for products you stock, they can now see that it’s available in your store, not just on some big e-commerce site.
This means that when millennials and people of all ages are searching for products you stock online, they find your store!
Are You A Retailer?
If you are a retailer and would like to get involved use the button below to fill in your details and we will be in touch.