During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets.
Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re not seeing what their local shop has in stock, just what’s available online from giants like Amazon.
Why is it so important for people to find your products when they’re searching?
1. Holiday Shoppers Want Products Now
Holiday shoppers don’t have the time or patience to wait for shipping and if they can’t find the information they’re looking for from one retailer, they will quickly move on to another. Therefore, it’s more important than ever for your store to be there when customers are ready to act. That means displaying your products online and making it as easy possible for shoppers to find what’s in your store.
2. Holiday Shoppers Have Clear Intent
Consumer search behavior has changed significantly in recent years. In 2016, mobile searches for “where to buy” peaked on Christmas Eve with searches like “where to buy mulled wine,” “where to buy Alex and Ani,” and “where to buy Cards Against Humanity.”
Customers are no longer searching for generic terms like ‘toy store’. They are searching for specific products and have clear intent to purchase. You can capitalize on this recent change in search behavior by displaying your products online.
3. Holiday Shoppers Are In A Hurry
Busy schedules and everyday distractions mean that last minute holiday shopping is becoming the norm for most people. With a long list of gifts to buy and limited time, shoppers don’t have time to go store-to-store looking for products.
How To Get Your Products Online Before The Holidays
This is where the Pointy devices comes in!
Our little device plugs into your barcode scanner and automatically brings all your products online. No tedious manual data entry, simply plug it in and continue scanning as normal and we get your products onto a Pointy page:
Pointy helps your store and the products you stock to appear higher up in Google search results. This means more customers finding your products online and visiting your store.
Want to take advantage of the Holiday season?
Apply now to find out if your store is eligible for Pointy: