In 2017, Pointy became a proud affiliate member of the American Specialty Toy Retailing Association. Since then we’ve been working closely with ASTRA retailers, providing insights into how they can improve their online presence and drive more foot traffic to their brick & mortar store.
We were delighted when Ahren Hoffman who is director of education and training at ASTRA, invited us to do a podcast alongside two of our very first Pointy retailers and proud ASTRA members Jackie Anderson and Keith Schumacker.
In 2015 Jackie took a leap of faith and opened Playthings Aplenty in Spartanburg, South Carolina. Almost three years on her business is going strong and has become an integral part of the community.
Keith is the general manager of Talbot’s Toyland, an iconic toy store that’s been serving customers in California’s Bay Area since 1953.
In this podcast Jackie and Keith talk about their experience of Pointy so far and explain how it has supported traffic, sales and marketing in their stores. Tune in to hear how you CAN get more traffic in your store with Pointy!
Interested? Apply now to find out if your store is eligible for Pointy: