Cycling advocates Tony and Jodi opened the Bike Stop Cafe in 2010 to provide St. Charles and the metro St. Louis area with a sustainable bicycle shop alternative just off of the Katy Trail. Their mission is to provide customers from all walks of life with reasonably priced bicycles, great service and healthy foods.
Since opening in 2010, the business has grown from strength to strength and in 2015 the Bike Stop Outpost was opened as the retail arm of their bicycle cafe.
Connecting With Customers
Co-owner Tony says giving back is an important part of their mission at the Bike Stop Cafe & Outpost “we understand that every purchase has a social consequence and we work very hard to promote alternative transportation and healthy lifestyles in our stores. Each year we sponsor several charity bike rides through our Bike Stop Cafe Charity ride team. These initiatives have been instrumental in helping us to build a loyal customer base within the cycling community.”
Having established a great in-store experience, Tony wanted to explore ways in which he could improve the store’s online presence. As a small family run business with limited time and resources, creating a full e-commerce site wasn’t a viable option for them. Tony needed to find a cost-effective way to get his products online and drive more customers to his store – that’s when he discovered Pointy.
Creating An Online Presence With Pointy For Lightspeed POS
In a competitive online market, having a strong online presence is what gives stores like the Bike Stop Outpost an edge. Pointy provided them with a seamless way to display their products online and drive more traffic to their physical store. Tony says getting set up on Pointy was easy “We use Lightspeed POS which is integrated with Pointy so one click was all it took to get set up. Within minutes we had our own unique website listing the products we stock, complete with high quality names and images. Our Pointy Page is optimized to rank highly on search engines like Google and directs people doing local searches for products we stock to our store.”
Tony says Pointy has been a huge asset to him in building a continuously updated online profile for The Bike Stop Outpost with virtually no effort “Pointy is completely free for Lightspeed POS users so getting set up seemed like a no brainer to me! So far I’ve been really impressed with service and highly recommend it to other Lightspeed retailers”.
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